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What is, and what it is not

is social intelligence for Instagram, TikTok and YouTube. It watches your niche every day, shows you what is breaking out and why, and helps you make your version and post it.

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By Will Kann, Co-founder & CEO11 November 20265 min read

The short version

Everyone posts blind measures it

Most creators, brands and agencies put hours into a video and then hope. They can see their own numbers, a day late, and almost nothing about why the account next to them just had its best week.

measures the whole niche instead of one account. Every account you care about, every post, every day. When something beats its own normal, you see it within a day, with the reason, and you can make your own version the same week.

2M+videos analysed
20K+accounts tracked daily
50Knew videos a day
How it works

Four steps that repeat every day

  1. 1

    Measure

    Your own accounts, the accounts you compare with and your niche on Instagram, TikTok and YouTube, several times a day.

  2. 2

    Spot

    Every post is ranked against that account's own normal, so a big account's average day never hides a small account's breakout.

  3. 3

    Explain

    watches the video and says why it worked: the hook, the format, the length, the sound.

  4. 4

    Make

    Ideas, a plan and the video itself in Studio, then posted from the planner.

The Breakouts page in evai: videos in your niche ranked by how far they beat their account's normalThe Breakouts page in evai: videos in your niche ranked by how far they beat their account's normal
Breakouts: the posts in your niche that beat their own account's normal.
The idea behind it

What a breakout is

Views alone say little. 200,000 views is a bad day for one account and a career moment for another. So compares every post with the account that posted it: its views against that account's own normal.

A post at three times its account's normal or more is a breakout. That is the signal worth studying, because something in that video worked beyond the audience the account already had. collects those across your niche and looks for what they share.

Studio

From insight to video

Knowing what works is half of it. Studio makes the video, and every tool shows its price before you start.

  • Clipping

    The best moments of a long video or podcast, cut and subtitled.

  • Subtitles

    Word-by-word captions in your own style.

  • AI dubbing

    Your video in other languages, in your own voice.

  • Planner

    Schedule and post to Instagram, TikTok and YouTube.

The Tools page in evai Studio with clipping, subtitles and dubbing
Ask

Ask it anything it answers from your own data

Why did my last video flop? What should I post this week? Which hooks are working in fitness right now? Ask answers from the numbers it measured, not from a guess. It also works inside Claude and ChatGPT, so your data is there where you already work. See API & MCP.

Ask evai answering a question about a creator's own videosAsk evai answering a question about a creator's own videos
Ask evai: answers from your accounts, your niche and your plan.
Who it is for

Built for three kinds of teams

  • Creators

    Stop guessing. See what your niche rewards this week and make your version.

  • Brands

    Run your own channels with the numbers of a research team.

  • Agencies

    One workspace per client, the same answers for each of them every week, and reports to share.

To be clear

What is not

The name is short, so others use it too. (evai.co, made in Amsterdam by Evai Studio B.V.) is not a crypto token, not genetics software and not a car-charging app. Those are unrelated companies.

We make one thing: software that tells you what works in short-form video and helps you make it.

FAQ

Questions about

What is ?
is social intelligence for Instagram, TikTok and YouTube. It measures your accounts and your niche every day, finds the videos that break out, explains why they worked and helps you make and post your own version.
Which platforms does cover?
Instagram Reels, TikTok and YouTube Shorts.
How do I get access?

Want to see it on your own niche? Request access on the homepage.

See features
EvAIEvAI

Social intelligence for Instagram, TikTok and YouTube.

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© 2026

The Tools page in evai Studio with clipping, subtitles and dubbing
Studio tools: long videos in, ready posts out.
Request access on the homepage. We let people in with an invite code.
What does cost?
Plans start at €24.99$24.99 a month. Studio tools run on credits, and every tool shows its price before you start. See Pricing.
Does work with Claude and ChatGPT?
Yes. connects over MCP, so you can ask about your own data inside Claude, ChatGPT and other AI apps. See API & MCP.
Is a crypto token?
No. (evai.co) is software for short-form video, made by Evai Studio B.V. in Amsterdam. It has nothing to do with any token of the same name.