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vs Submagic: subtitles compared

Submagic made animated subtitles for short video easy. has subtitles too, as one part of a product that also finds what to post and posts it. Here is what each one includes and what it costs.

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By Will Kann, Co-founder & CEO12 November 20265 min read

Why subtitles

The words on screen decide who stays

A lot of short video is watched with the sound off. Only after reading the words on screen does the viewer decide to stay for the rest of the sentence. That is why, for many editors, adding subtitles has become the first step of the job.

In

Subtitles, hooks and framing in one editor

's subtitles come in six styles: Condensed, Statement, Elegant, Spotlight, Word by word and Word highlight. Word highlight puts the key words of each line in a colour you choose. If those six are not loud enough, there are 55 more looks behind them.

You set the size, position, font and highlight colour of the subtitles. The result can be saved as your own preset, so every future video looks the same. Transcripts work in 29 languages.

A hook is the line of text on screen in the first three seconds of your video. When you open the Hook tab, writes three hooks for your video, in the video's own language. There are eight formats, from a simple text box to a comment reply or a banner at the top.

Framing sits next to it. Tracked framing fills the whole vertical screen and follows the speaker. Landscape keeps the wide shot, with black or blurred bars. All in all there are 30 presets for portrait, landscape and square.

What it costs

Per video, both ways

Submagic charges per video. The Starter plan is 19 euros a month for 45 credits, which is 15 videos of up to 2 minutes each. Pro is 39 euros a month for 40 videos of up to 5 minutes, and Business is 69 euros a month for 100 videos of up to 30 minutes. Yearly billing is lower. We read their pricing page on 12 November 2026.

's Subtitles tool is priced at 13 credits per video, where one credit is one cent, and takes videos of up to 5 minutes. The €24.99$24.99 plan comes with 2,000 credits a month, enough for 153 subtitled videos. The €99.99$99.99 plan comes with 10,000 credits, enough for 769.

  • Submagic Starter: 19 euros a month, 15 videos, up to 2 minutes each
  • Submagic Pro: 39 euros a month, 40 videos, up to 5 minutes each
  • Submagic Business: 69 euros a month, 100 videos, up to 30 minutes each
  • , 1 account
Which one

Captions only or the whole line

Submagic is built around one editor: subtitles, hook titles, b-roll and removing silences and bad takes in one go. In these are tools next to each other: Subtitle magic, Remove silences, B-roll and the rest. If all you ever make is talking-head shorts, one editor for everything is quick.

Submagic
Clips from a long video
Animated subtitles
FAQ

Questions about

Is a Submagic alternative?
Yes, for animated subtitles, hooks and framing on short videos. also does niche research, clipping and posting.
Which subtitle styles does have?
Six: Condensed, Statement, Elegant, Spotlight, Word by word and Word highlight, with 55 more looks behind them. You can save your own preset.

Want to see it on your own niche? Request access on the homepage.

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© 2026

6 styles, 55 more looks

Word by word, key words highlighted, your own font and colour.

  • 8 hook formats

    Text box, bold caps, comment reply, top banner and more.

  • 30 framing presets

    Portrait, landscape and square, with the speaker kept in frame.

  • 29 languages

    Transcripts in the language of the video.

    • : €24.99$24.99 a month, 2,000 credits: 153 subtitled videos of up to 5 minutes, plus research, clipping and the planner
  • , 2 accounts: €49.99$49.99 a month, 5,000 credits: 384 subtitled videos of up to 5 minutes, plus research, clipping and the planner
  • , 4 accounts: €99.99$99.99 a month, 10,000 credits: 769 subtitled videos of up to 5 minutes, plus research, clipping and the planner
    • Hook text on screen
    Reframe to vertical, speaker kept in frame
    Remove silences
    B-roll
    Dubbing into other languages
    Every new upload clipped by itself
    Post and schedule to Instagram, TikTok and YouTube
    Follows similar accounts and finds their breakouts
    Watches the video itself and says why it worked
    Ideas and a brief every morning
    Influencer campaign tracking
    Social listening with sentiment
    Free plan

    A dash means the feature was not on that company's own pricing page on 12 November 2026. It does not mean the feature does not exist.

    starts earlier and ends later than Submagic. It shows which videos are breaking out in your niche and for what reason, turns that into ideas, clips your long videos and posts to Instagram, TikTok and YouTube from the planner. Subtitles are one step in that line, not the whole product.

    So the choice is simple. If you just want captions on finished videos, both work, and Submagic has a long head start. If you want one subscription to do the research, clip the video, add the subtitles and hooks and then post it, is the product to go for.

    The planner in evai: a week grid to schedule and post videosThe planner in evai: a week grid to schedule and post videos
    The planner: subtitled videos scheduled and posted.
    What do subtitles cost in ?
    13 credits a video in the Subtitles tool, and 2 credits a clip inside Clipping. One credit is one cent. See Pricing.
    Does write hooks?
    Yes. writes three hooks for each video, in the video's language, and shows them in one of eight formats.
    How long can a video be?
    The Subtitles tool takes videos of up to 5 minutes. Longer videos go through Clipping, which has no length limit.