vs Exolyt: research for short video compared

Exolyt is best at one platform. You track TikTok accounts, hashtags and sounds, follow influencer campaigns and run social listening projects with sentiment analysis. It is designed for brand and agency teams that have to report on TikTok.

The free Basic plan tracks a single account. Essentials costs 250 euros a month for 50 accounts, 50 hashtags and 50 sounds, while Advanced is 600 euros a month for 300 of each, with data updated six times a day. All paid plans allow up to ten team members. We read the Exolyt pricing page on 12 November 2026.

tracks short video on three platforms: Instagram Reels, TikTok and YouTube Shorts. It follows your own accounts, the accounts similar to yours and your niche, several times a day.

The core idea is the breakout: every video is compared with the normal performance of the account that posted it. This way a small account's best week isn't lost in a large account's average day.

intelligence is our own short-video intelligence. It watches every frame (the hook, the faces, the text on screen and the products), listens to everything in it (every word, every sound, every song) and reads the caption.

It then sets that against the account's own history and what the niche did over the past week. The result is simple: what the hook of a video was, what format it took, how long it was, what sound was in it and, most importantly, what you can learn from it and apply to your own videos.

From there it goes to work. It builds ideas for you every morning, writes the brief and hands you the Studio tools to clip, subtitle and post the video. You can also ask any question about your numbers in plain English and get an answer from your own data.